Virtual Conference Branding & UI

Defining the digital event experience

For years, we’ve partnered with Automation Anywhere to design their premier global customer conference, Imagine. When their in-person conference was canceled due to Covid-19 shutdowns, Automation Anywhere didn’t hesitate to pivot to a digital format. The obvious challenge: how can we recreate the impact of an enthralling, viscerally beautiful experience, all while contained to a screen?

Event Branding
Environment Design
Website Design
Keynote Design
Virtual Stage Design
Promo Materials

Imagine is an event series known for its grandeur and high production value. Going digital, that expectation remained.

We stretched ourselves to go beyond the boundaries of a typical virtual experience. Innovative thinking was required to allow Automation Anywhere’s brand to shine across time zones, cultures, and screen sizes.

Adopt a digital mindset.

Audience engagement was our top priority. For each presenter, we designed keynote decks that would be effective both on a wide virtual stage as well as a personal screen. A mix of live and on-demand content, animation, interactive features, and vibrant visuals turned the 3-day event into an immersive experience for tens of thousands of attendees; the quality and engagement were palpable.

Design for real users.

UI was key to a frictionless event experience. We strategically built out the wireframes to ensure the site would be easy to navigate and that audience members could find and consume content that was relevant to their roles and interests. A session scheduler that integrated with users’ preferred calendar helped the experience feel even more custom.


attendees across 10 time zones


page views


video plays

Design in Mind helped us withstand extreme pressure as we quickly pivoted to a virtual format. Everything they designed was stunning and they were incredible project managers. They represented our team in meetings, were always responsive, and thought of every stakeholder and dependency needed to get things done quickly. The event was wildly successful; we highly recommend this team.

Sr. Manager, Global Events
Gaby Duniphin
Automation Anywhere

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