Big ideas, boutique service
One team to meet all of your creative needs.
Design in Mind is a creative agency located in the heart of Silicon Valley. Founded in 2002, we started as a one-woman venture and have grown into a competitive agency built on referrals and relationships. Today, our work spans the globe and we’re grateful to serve clients that put our work at the forefront of change.
We work with nonprofits and budding startups to Fortune 500 companies, and continue to tap into new industries each year. Across the board, our mission is simple: to help our clients succeed.
Work hard and make it count.
years in business
fees waived for local nonprofits
miles traveled as a team
songs on our Spotify playlist
We tailor our approach to meet your needs, but always follow these three rules for success:
It’s our priority to understand your goals and to ask the questions necessary to share your vision. We don’t just take on projects, we form partnerships, and believe successful initiatives are always rooted in good communication.
Never skimp on quality.
We are perfectionists that believe in process, collaboration, and utilizing the unique talents of each member of our team. We start with brainstorms, scrutinize every detail in review, and never let anything out the door we’re not proud to claim as our own.
With every project, we expect curveballs. Whether it’s about deadlines, budget, a shift in priorities or scope, we’ll make it work. We understand every project hits its snags, and will approach with empathy to help you work through them.
We're better together.
Each member of our team brings something unique to the table, but our collective talents are our greatest asset.
Katie is our fearless leader, our Creative Director, our Lady Boss. She founded Design in Mind in 2002 and is responsible for the vision of our strategic and creative output. Katie grew up in Oakland behind an easel, knowing from an early age that her artistic side was her destiny. She began her career as a designer at a Fortune 500 company until she broke out as an entrepreneur. Now, her business serves Fortune 500s and budding startups alike; Katie has grown her small business into a competitive agency. Over the years, she’s passed on various responsibilities to her team, but will always remain an active part of our creative process. Given the frequent travel required for events, she’s evolved from a nervous flyer to an international superstar who packs a carry-on in 20 minutes flat. But when she’s not flying across the world, Katie is soaking up time with family, sweating it out at the gym, or enjoying a good glass of wine.
Jenna Della Rosa
Jenna is a gifted storyteller, communicator, and true partner to our clients. She started her career as a designer and copywriter, working for a web development agency and several Bay Area startups. But in every position, she naturally shifted toward management and her place on our team is no exception. Jenna is our Creative Services Manager, fusing her talents as a project manager, writer, and fellow creative into a single role. She is actively involved in content strategy and customer success for our most difficult projects. Outside of work, Jenna is a wife, mother and amateur chef. She is a food blogger for the rare disease community (PKU), and spends her time with family, hosting dinners and experimenting with new recipes.
Andrea is a full force in project management, not only as “Master of Spreadsheets” and maintaining process, but also in working to set client expectations and meet deadlines. When Andrea is on your team, you can rest easy knowing the ball won’t get dropped. She earned her PMP certification in 2016, and since then has played a key role in improving our process and efficiency as a team. After work and on weekends, Andrea likes to unwind on the beach with her husband and spend time exploring her inner foodie. Whether she’s channeling her Italian roots in the kitchen, taking photos, traveling, or pouring at a local winery, Andrea dives into her passions vigorously.
Raymond is our easy, breezy, “got-it-covered” guy, dubbed the ultimate wingman. Want a drink? – Yep. Try a new spot for lunch? – Sure. Stay late to help on a project? – No problem. He’s a team player and outstanding contributor, leading the team in logo design and brand development. Raymond brings attention to detail, thoughtful strategy, and extensive research to each project and has extended his branding expertise to event design. His hidden talents include quoting all things Michael Scott and reciting basketball highlights like poetry. On the weekends, you can find him winding down with his wife, binging a new series or discovering the best new eateries and “locals-only” spots.
Jady is a fierce perfectionist devoted to creating stunning work. She believes that whoever said, “never judge a book by its cover” clearly wasn’t a designer. Shortly after moving from Taiwan to pursue her artistic passion, Jady joined our team as an intern. Her ability to experiment with new styles, predict coming trends, and take on new challenges with ease was so impressive, she quickly became an asset to our team; the rest is history. We call her our Instagram influencer because her feed is as curated as her closet. Outside of work, Jady’s interested in fashion, exploring the great outdoors, and beating the masses to binge the latest hit series on Netflix.
Kelly is the calm in every project’s storm, producing polished work with a smile—no matter how tight the deadline. With a background in fashion design and campaign marketing, she has a natural interest in illustration and infographics and brings a unique skill set to our team. But despite this expertise, Kelly’s greatest asset is her tenacity in mastering all mediums and honing her craft to take on whatever is thrown her way. She’s our go-to for every left-field request and a savior to projects in a pinch. Outside of the office, Kelly has a thirst for adventure. Whether that’s a spontaneous weekend outing or drinking bourbon with good company, she simply enjoys life.
Marshal is known for his coffee habit, strong work ethic, and resourcefulness amidst tough projects. His initial interest in design started with graffiti art—his brand could be seen throughout the streets of San Jose—but right after high school, he joined the military and put his artistic passions aside. After four years of doing everything but design, he jumped back in, offering his illustrative talents to local bars and restaurants. From there, Marshal grew his career as a contractor, focusing on web and digital marketing before inevitably finding a home with us. From 9-5, he is our master of campaigns, never flinching at high-pressure deadlines or the task of mass-production. But outside of the office, he’s the ultimate dad, who spends too much time at Target and taking his kids to the skate park.
Eric is a straight shooter. He’s bold, yet refined and keeps the team laughing with witty remarks and sarcasm. At the screen, Eric is a web wizard who enjoys the challenge of blending usability with the art of design. He moved from Texas to the Bay Area in 2018 to join our team, where his focus is branding and web. Eric is strategy-driven and never fails to produce quality content; he lets clients’ objectives lead his approach, but consistently exceeds expectations. Off the clock, he loves to pair a vodka-soda with live music and discover new eateries. He’s proud to have adopted a California sense `of adventure, but misses Dallas’ Tex-mex, rent prices, and hearing the word, ‘y’all’.
Olivia is a gifted wordsmith who used to read the dictionary for fun (and honestly, still does—don’t try her at Scrabble). She’s thrilled to bring her talents to the Design in Mind team, where she helps clients perfect messaging across mediums from email subject lines to sales decks. Her thoughtful approach and knack for content strategy make her a true asset. Outside of client work, she is also a published poet, as well as a yoga instructor, amateur seamstress, and active volunteer in the San Jose community.