Good design makes a difference.

What is Design in Kind?

We support changemakers with the creative services they need to amplify their impact.

Design in Kind is a philanthropy program that helps nonprofits expand their reach and achieve strategic goals through discounted and pro-bono design work.

Use talent for good.

Because nonprofits are often overworked and under-resourced, we’re proud to offer discounts throughout the year, in addition to an annual large-scale pro-bono project for one organization.

Get involved.

Working with nonprofits brings us closer to our own communities. We choose to donate our time to causes that align with our values and will drive real change where it’s needed most.

Pay it forward.

We’re grateful to do what we love in a business that has continued to grow. Lending a helping hand to nonprofits that are committed to progress is our way of giving back.

Why It Matters

Giving back to the community is one of our company’s core values. Design in Kind allows us to be intentional about our nonprofit partnerships and consistently make them a priority.

Our Impact

Since its founding, Design in Kind has helped nonprofits across various industries reach new heights.
in pro-bono services (2013 – 2021)
in nonprofit discounts (2016 – 2021)
volunteer hours
local nonprofits served

Featured Projects

We’ve had the privilege of leading successful brand & marketing initiatives across critical nonprofit sectors.
Winner of 2021 gift

A new movement for a nonprofit youth orchestra

San Jose Youth Symphony needed a modern brand that plays to their audience, plus flexible marketing assets their parent volunteers could easily implement.

teacher helping student black and white

Rebranding a nonprofit to extend its reach

When Faith Network of the East Bay rebranded to Children Rising, we helped them strategically define their new brand without alienating their existing base.

san jose spotlight header

Designing a destination for reliable news

With little funding to start, we helped San José’s first nonprofit digital news agency get off the ground with essential branding work and a turnkey website.

We’re honored to support the missions of these inspiring organizations.

We are truly impressed by Design in Mind’s outstanding quality of work, creativity, professionalism, timeliness, and commitment to address our specific needs. We feel very fortunate to have been the recipient of their in-kind grant for creative services and recommend them highly!

San Jose Youth Symphony
Shoko Michael
Executive Director

It was critical to have a partner who understood us, could determine the needs of our audiences, and be responsive to our goals. We wouldn’t hesitate to work with Design in Mind again on future projects. They were the partner we’ve been looking for.

Catalyst Family Inc.

Catalyst Kids
Charles Crosby
Director, Marketing & Communications

It was an absolute pleasure and honor to work with your team on VoteWithLove. Your contribution was professional and polished and it’s evident your team puts their heart into their work. For a campaign seeking change, we couldn’t have asked for a better partner!

Vote With Love
Latanya Hilton
Founding Ambassador

Without a doubt, our success as a new nonprofit in Silicon Valley would not be possible without Design in Mind! Working with them to create our brand was one of the best decisions we made and we’ll continue to turn to them as our organization expands and grows.

San José Spotlight
Ramona Giwargis
Co-Founder & Editor

Your team is amazing. You created something very special for us. We’re excited to roll out our new brand and believe it will be instrumental in engaging the larger community and ultimately, serving more children in the coming years.

Children Rising
Chelsea Boniak
Director of Development

    Apply to receive discounted creative services.

    We choose a select number of nonprofits throughout the year to receive the marketing & design services they need to expand their impact.

    Use the form below to tell us how you’re changing the world. If we think it’s a good match, we’ll reach out to discuss the details.

    See FAQ for more, including information about our annual pro-bono gift (next call for nominations to be announced in October).

    I’m interested in the following services:

    Click all that apply.


    • LogoBrand StrategyBrand GuidelinesAsset Library & TemplatesVoice & MessagingEvent Branding


    • DesignUI/UXDevelopmentContent StrategyCopywriting


    • Ad CampaignsHTML EmailsMarketing CollateraleBooksPresentation DesignCopywriting

    We’ll be in touch!

    Our team takes the time to thoroughly go over every project request and will reach out soon.

    In the meantime, check out our blog for design tips, industry insights, and more.

    If you have any further questions, feel free to email us at


    How do you choose which nonprofits to work with?

    We focus on a combination of factors including cause, location, goals, and existing resources. It’s important to ensure we’re a good match for the organization’s needs before jumping in, so we thoroughly evaluate the details of each nomination to assess the need and potential impact of the work. Ultimately, we make the decision based on where we believe we can make the most meaningful contributions.

    What is the difference between the year-round discounts and annual pro-bono gift?

    We offer two award types to help us collaborate with more nonprofits: discounted work and pro-bono work. Both award types are eligible for the exact same services (see next question). The discount is available year-round; simply apply using the form above, and we’ll reach out to discuss the details. Nominations for the annual pro-bono gift are accepted at the end of each year. During this time, nonprofits can nominate themselves to receive up to $25K in design work free of charge. Final decisions are made in January, and if your organization is not selected to receive the pro-bono gift, you will automatically be considered for a discount.

    What types of services do you offer through Design in Kind?

    We offer all of our regular services, including branding, marketing, and web design. The most common project types include: logo design, brand refresh, brand guideline development, email templates, website design, messaging strategy, social media branding, ad designs, etc. The details of each project will be determined individually, to meet your organization’s most crucial needs and align with your goals.


    Note: services that require third-party participation (e.g. web development, animation, video, etc.) are not included in the annual pro-bono gift, but will qualify for discounts

    What kinds of causes do you work with?

    We prioritize Bay Area nonprofits that work to create a better tomorrow for future generations. We have been most active in supporting under-served youth, human rights, health services, and environmental causes.

    My organization is not a nonprofit. Can I still apply?

    Design in Kind only accepts organizations with 501(c)(3) status.

    Can I apply to the annual pro-bono gift multiple times?

    If you applied in the past and were not chosen, you are more than welcome to try again. We encourage it! We will not award our annual gift to the same organization twice; however, we have formed many successful, long-term partnerships with nonprofit organizations through the nomination process.

    When will I know if my application was accepted?

    For the annual award, it typically takes 5-6 weeks from the application close date for us to read the applications, respond with necessary follow-up questions, and contact the selected organizations. For the year-round discounts, expect a follow-up within 1-2 weeks. For both, we’ll notify you using the email address listed in your application, so be sure that it’s accurate.

    What is my responsibility as a recipient of Design in Kind?

    To ensure a smooth experience and great results, we need key stakeholders to be aware of the nomination/application and eager to participate in our creative process. We ask that recipients help us stick to project timelines by keeping communication prompt, accurate, and open, including providing the insights and information we need to do our best work. We strive to make our partnerships fun and maintain a spirit of collaboration throughout the project, and choose to work with organizations that show a willingness to do the same.

    What can I expect Design in Kind to do for me?

    We promise to treat our Design in Kind projects with the same level of professionalism and respect as every other client. Our responsibility is to develop a scope of work and project plan that meets your organization’s unique needs, and to complete that work in a timely manner, exceeding your expectations. Our design, content, and management teams will be collaborative throughout the process to ensure success and that your most crucial brand and marketing goals are met.

    Who is behind Design in Kind?

    Design in Kind is powered by Design in Mind. We are a team of experienced creative professionals with expertise across branding, graphic design, illustration, animation, web design, photography, copywriting, and more, but our collective talents are our greatest asset. Read more about our agency here.