Good design makes a difference.

What is Design in Kind?

We support changemakers with the creative services they need to amplify their impact.

Design in Kind is a philanthropy program that helps nonprofits expand their reach and achieve strategic goals through discounted and pro-bono design work.

Use talent for good.

Because nonprofits are often overworked and under-resourced, we’re proud to offer discounts throughout the year, in addition to an annual large-scale pro-bono project for one organization.

Get involved.

Working with nonprofits brings us closer to our own communities. We choose to donate our time to causes that align with our values and will drive real change where it’s needed most.

Pay it forward.

We’re grateful to do what we love in a business that has continued to grow. Lending a helping hand to nonprofits that are committed to progress is our way of giving back.

Why It Matters

Giving back to the community is one of our company’s core values. Design in Kind allows us to be intentional about our nonprofit partnerships and consistently make them a priority.

Our Impact

Since its founding, Design in Kind has helped nonprofits across various industries reach new heights.
$228K
in pro-bono services (2013 – 2022)
$76K
in nonprofit discounts (2016 – 2022)
215+
volunteer hours
23
local nonprofits served
600+
pro-bono hours worked

Featured Projects

We’ve had the privilege of leading successful brand & marketing initiatives across critical nonprofit sectors.
Special Olympics Rebrand Case Study
Winner of 2022 gift

Localizing a nonprofit brand to reflect inclusion

We helped Special Olympics Northern California create a new brand infused with joy and positivity. Learn how their vision for the local community inspired our approach.

A new movement for a nonprofit youth orchestra

San Jose Youth Symphony needed a modern brand that plays to their audience, plus flexible marketing assets their parent volunteers could easily implement.

teacher tutoring student

Rebranding a nonprofit to extend its reach

When Faith Network of the East Bay rebranded to Children Rising, we helped them strategically define their new brand without alienating their existing base.

We’re honored to support the missions of these inspiring organizations.

Creative. Warm. Efficient. Collaborative. Intelligent. Polished. Women-led. Top-notch… These are just a few words to describe the outstanding Design in Mind squad. I highly recommend and I’d put my reputation on the line for them. They are a cream-of-the-crop agency. Period.

Special Olympics Northern California
Jess Daugherty 
Head of Marketing

We are truly impressed by Design in Mind’s outstanding quality of work, creativity, professionalism, timeliness, and commitment to address our specific needs. We feel very fortunate to have been the recipient of their in-kind grant for creative services and recommend them highly!

San Jose Youth Symphony
Shoko Michael
Executive Director

It was critical to have a partner who understood us, could determine the needs of our audiences, and be responsive to our goals. We wouldn’t hesitate to work with Design in Mind again on future projects. They were the partner we’ve been looking for.

Catalyst Kids
Charles Crosby
Director, Marketing & Communications

It was an absolute pleasure and honor to work with your team on VoteWithLove. Your contribution was professional and polished and it’s evident your team puts their heart into their work. For a campaign seeking change, we couldn’t have asked for a better partner!

Vote With Love
Latanya Hilton
Founding Ambassador

Without a doubt, our success as a new nonprofit in Silicon Valley would not be possible without Design in Mind! Working with them to create our brand was one of the best decisions we made and we’ll continue to turn to them as our organization expands and grows.

San José Spotlight
Ramona Giwargis
Co-Founder & Editor

Your team is amazing. You created something very special for us. We’re excited to roll out our new brand and believe it will be instrumental in engaging the larger community and ultimately, serving more children in the coming years.

Children Rising
Chelsea Boniak
Director of Development

    Nominate your nonprofit to win up to 20K in creative services.

    Every year, we choose a nonprofit to receive the branding & design services they need to expand their impact.

    Use the form below to tell us how you’re changing the world. From our nominees, we will select one winner to receive pro-bono work valued at $20,000. See FAQs for details.

    Submission deadline is January 12, 2022.

    Thanks for submitting your nomination.


    We will email you a confirmation of this application for your records. If you have any questions, please contact us atinfo@designim.com.

    We thoroughly review each application so hold tight and we'll be in touch soon.

    FAQs

    How do you choose which nonprofits to work with?

    We focus on a combination of factors including cause, location, goals, and existing resources. It’s important to ensure we’re a good match for the organization’s needs before jumping in, so we thoroughly evaluate the details of each nomination to assess the need and potential impact of the work. Ultimately, we make the decision based on where we believe we can make the most meaningful contributions.

    What is the difference between the year-round discounts and annual pro-bono gift?

    We offer two award types to help us collaborate with more nonprofits: discounted work and pro-bono work. Both award types are eligible for the same services (see next question). The discount is available year-round. Nominations for the annual pro-bono gift are typically accepted at the end of each year. During this time, nonprofits can nominate themselves to receive up to $20K in branding and design work free of charge. Final decisions are made in late January or early February, and if your organization is not selected to receive the pro-bono gift, you will be considered for a discount.

    What types of services do you offer through Design in Kind?

    We offer all of our regular services, including branding, design, and messaging. The most common project types include: Branding (logo redesign, visual identity system, brand guidelines, branded templates, brand messaging), marketing collateral, impact/annual report, etc. The details of each project will be determined individually, to meet your organization’s most crucial needs and align with your goals.

    Note: services that require third-party participation (e.g. web development, animation, video, photoshoot, etc.) are not included in the annual pro-bono gift.

    What kinds of causes do you work with?

    We prioritize Bay Area nonprofits that work to create a better tomorrow for future generations. We have been most active in supporting under-served youth, human rights, health services, and environmental causes.

    My organization is not a nonprofit. Can I still apply?

    Design in Kind only accepts organizations with 501(c)(3) status.

    Can I apply to the annual pro-bono gift multiple times?

    If you applied in the past and were not chosen, you are more than welcome to try again. We encourage it! We will not award our annual gift to the same organization twice; however, we have formed many successful, long-term partnerships with nonprofit organizations through the nomination process.

    When will I know if my application was accepted?

    It typically takes 2-3 weeks for us to read the applications, conduct intro calls, and respond with follow-up questions. Then an additional 1-2 weeks to make a decision and contact the winning organization. For the year-round nonprofit discounts, expect a follow-up within a week. For both, we’ll notify you using the email address listed in your application, so be sure that it’s accurate.

    What is my responsibility as a recipient of Design in Kind?

    To ensure a smooth experience and great results, we need key stakeholders to be aware of the nomination/application and eager to participate in our creative process. We ask that recipients help us stick to project timelines by keeping communication prompt, accurate, and open, including providing the insights and information we need to do our best work. We strive to make our partnerships fun and maintain a spirit of collaboration throughout the project, and choose to work with organizations that show a willingness to do the same.

    What can I expect Design in Kind to do for me?

    We promise to treat our Design in Kind projects with the same level of professionalism and respect as every other client. Our responsibility is to develop a scope of work and project plan that meets your organization’s unique needs, and to complete that work in a timely manner, exceeding your expectations. Our design, content, and management teams will be collaborative throughout the process to ensure success and that your most crucial branding goals are met.

    Who is behind Design in Kind?

    Design in Kind is powered by Design in Mind. We are a team of experienced creative professionals with expertise across branding, graphic design, illustration, animation, web design, photography, copywriting, and more, but our collective talents are our greatest asset. Read more about our agency here.