A playbook that breaks convention
In early 2019, LinkedIn was preparing to launch a new product called Talent Hub. As an applicant tracking system that allows companies to source, manage, and hire job candidates on a single platform, it was a game-changer. But LinkedIn had never launched a product in a competitive space; they’re accustomed to pushing new (unrivaled) technologies. Talent Hub would force their sales team to face a much bigger challenge: to prove the value of their product above others and convince already-contracted customers to try it.